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Apex
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The Challenge
Apex, an artist‑driven streaming network, needed fractional marketing leadership to scale branding, campaigns, and growth across multiple platforms
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The Solution
Simple served as Apex’s extended marketing team:
- Defined brand guidelines and messaging
- Executed multi‑platform campaigns
- Produced on‑brand promo videos and graphics
- Developed SEO and app store optimization strategies
- Drove growth with influencers and artist partnerships
- Built KPIs for engagement, acquisition, and retention
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The Impact
- Expanded distribution to 90M+ households
- Delivered 10M+ impressions with 77% engagement
- Boosted Facebook reach by +495K%
- Scaled 100+ original shows and reduced user acquisition costs to $0.12
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They’ve been an extension of our team, giving us the strategy and execution support to grow fast.
“
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