Alexandria brands speak to members, policymakers, and neighbors at the same time. We build the brand strategy, campaigns, and creative to hold all three.
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Alexandria is an association town with a historic face. National organizations run their headquarters from Old Town rowhouses and Carlyle office buildings, including the American Physical Therapy Association, the Association of Chamber of Commerce Executives, the American Society of Travel Advisors, and the Health Industry Distributors Association. The National Science Foundation works from Eisenhower Avenue and the USPTO from its campus in Carlyle. Around them, Old Town and Del Ray support a dense layer of independent restaurants, retailers, galleries, and professional firms competing for some of the most discerning customers in the region.
That mix creates a particular marketing problem. An association has to sound authoritative to members and credible on Capitol Hill, then warm enough to fill a conference at The Alexandrian. A nonprofit has to move donors who read financials carefully. An Old Town business on King Street competes with every destination in the region for a Saturday, and its brand has to win on character, because it will never win on scale.
We are Simple Multimedia, a marketing and creative team based in Washington, DC, minutes from Old Town across the Potomac. We build brand strategy and creative, campaign development, content and social programs, event branding, and design for organizations with something real to say. And because our team also produces events and shoots video, the brand we build shows up consistently everywhere your audience meets it: the conference, the screen, the site, the feed.
20+
Years in media, events, and production
3
Integrated services: events, video, marketing
25
Cities served nationwide
Alexandria associations speak to expert members who can spot a generic message instantly, and many of them also speak to policymakers a short Metro ride away, so every claim has to hold up twice. Claims get reviewed. Language gets scrutinized. Our process is built for that reality: strategy first, then creative that leadership, boards, and counsel can all approve without sanding off what makes it good.
Membership is the second language. For organizations like the American Physical Therapy Association, the campaign calendar runs on renewals, conference registrations, advocacy moments, and professional pride. We build creative systems that can carry an annual meeting brand, a public awareness push, and a member-recruitment campaign without each one starting from zero, and we plan the content engine behind them, from executive interviews to short-form video, as one program.
The market is visible on the street, too. Campaigns activate around the places Alexandria gathers: conferences at The Alexandrian and Hotel Indigo, receptions at the Torpedo Factory Art Center, performances at The Birchmere in Del Ray, exhibitions at the Athenaeum, and the daily foot traffic of King Street, where Visit Alexandria, the city's destination marketing organization, works to keep the visitor economy growing. Old Town businesses market inside a nationally recognized historic district, which is a genuine advantage when the creative respects the place instead of borrowing clichés from it.
Events are a marketing channel in their own right here, not an afterthought. Alexandria associations live on their annual meetings, and the brand work around those meetings, from the first save-the-date to the signage in the lobby at The Alexandrian to the recap film members share afterward, often reaches more of the audience than any other campaign of the year. We treat conference branding as a full creative program, with a visual identity, a content plan, and a capture plan built together, so the meeting promotes next year's meeting while it is still happening.
The same competition shapes employer branding. Associations, nonprofits, and federal-adjacent employers across the Carlyle and Eisenhower corridor recruit from the same pool of policy, communications, and program talent as every organization in Washington. For many of our Alexandria clients, the most important campaign of the year is the one that makes the right people want to work there.
The Alexandrian, Autograph Collection; Torpedo Factory Art Center; Hotel Indigo Old Town Alexandria; The Birchmere, Del Ray; Athenaeum; King Street and downtown Old Town.
Most agencies hand you a brand system and wave goodbye. We are built to stay. Simple is one team for brand, events, and video, based in Washington, DC, minutes away across the Potomac River from Alexandria. The people who design your campaign can also produce the conference it launches at and film the content that carries it afterward, so nothing gets lost between vendors and nothing has to be translated twice.
Our edge in this market is fluency. We work with associations, nonprofits, and mission-driven organizations every day, so we can sit with your policy team, your membership staff, or your executive director and turn what they know into creative your audience actually understands. And because we are local, we are in the room for the meetings that matter, in Old Town or in your Carlyle office, not on a video call three time zones away.
We deliver what we say we will. We treat your budget, timeline, brand, and reputation with care. As we get to know your organization, your members, and the audience you answer to, we become the partner you call first, for the flagship campaign and for the small brief that suddenly matters.
Yes, and it is the center of this market for us. Association creative has to satisfy members, boards, and often public audiences at the same time. We develop messaging with substantiation in mind, plan review rounds with your leadership and counsel, and build campaign systems that stay consistent across membership, advocacy, and conference work.
Plan on four to eight weeks for a focused campaign, from strategy to launch creative, and eight to twelve weeks for a full brand identity program, depending on research and how many stakeholders review. We map the timeline to your fixed dates, like an annual meeting, an advocacy launch, or a funding announcement, and we will tell you honestly if a date is not reachable.
Either works. Many Alexandria clients start with a single campaign, a conference brand, or a website and expand from there. When we do start small, we build the work on brand foundations that can extend, so the first campaign becomes the start of a system instead of a one-off you have to redo later.
That is one of our most common setups with associations and nonprofits. Your team keeps strategy and day-to-day channels; we bring senior creative direction, campaign development, design capacity, and production muscle for the moments that exceed internal bandwidth. One shared plan, clear ownership, no turf wars.
We agree on the measures before creative starts: membership growth and renewals for associations, registrations and attendance for event brands, donations and engagement for nonprofits, applications and hires for employer branding. Then we report against them in plain language, and the findings shape the next round of work instead of sitting in a dashboard.
Both. Projects suit defined moments, like a launch, a rebrand, or a flagship conference. Retainers suit organizations with a steady rhythm of campaigns, content, and events across the year, and they come with priority access to the team. Many Alexandria clients start with a project and move to a retainer once the working rhythm is proven.
They don't just produce events; they capture the essence of our brand and move it forward.
Conferences, summits, galas, and corporate events. Full-service production from planning to show day.
EXPLORE CORPORATE EVENT PRODUCTIONCommercials, corporate video, event content, customer testimonials and interviews, photography, social content, podcasts and more.
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