McLean and Tysons brands compete nationally in finance, hospitality, consumer products, and defense. We build the brand strategy, campaigns, and creative to match.
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McLean packs a national headquarters market into a few square miles of Tysons: Capital One and Freddie Mac in finance, Hilton Worldwide in hospitality, Booz Allen Hamilton in consulting and defense technology, and Mars, Incorporated, the family-owned consumer brands company behind M&M’s, Snickers, Pedigree, and Royal Canin. Each one markets to a different national audience, and each one does it from the same office district, competing for attention, clients, and talent at the highest level.
That makes McLean a demanding place to market. A financial services brand has to sound trustworthy to consumers, regulators, and investors at the same time. A defense and technology firm has to explain complex capabilities to federal buyers without saying anything it should not. A hospitality or consumer brand competes on craft against the best creative shops in the country. And every headquarters here is recruiting engineers, analysts, consultants, and executives from the same Northern Virginia talent pool, which makes employer branding a year-round campaign, not a side project.
We are Simple Multimedia, a marketing and creative team based in Washington, DC, minutes from Tysons across Chain Bridge. We build brand strategy and creative, campaign development, content and social programs, employer branding, event branding, and design for organizations with something real to say. And because our team also produces events and shoots video, the brand we build shows up consistently everywhere your audience meets it: the conference, the screen, the site, the feed.
20+
Years in media, events, and production
3
Integrated services: events, video, marketing
25
Cities served nationwide
Each McLean sector earns credibility differently. In finance, Capital One and Freddie Mac set the tone: clear language, substantiated claims, and creative that can survive legal and compliance review without losing its edge. Our process is built for that reality. Strategy comes first, then creative that leadership, legal, and compliance can all approve without sanding off what makes it good.
In defense and technology, Booz Allen Hamilton anchors a contractor and consulting base that sells expertise to federal clients, with firms like SAIC in nearby Reston working the same corridor. These brands do not win on noise. They win on proof: case narratives, capability films, conference presence, and thought leadership that a contracting officer or a recruit can verify. We build campaign systems around that proof, and we know how to write about sensitive work carefully, in language that is cleared, accurate, and still worth reading.
Hospitality and consumer brands raise the creative bar from the other direction. Hilton Worldwide markets travel to the world from Tysons, and Mars, Incorporated markets beloved consumer products from McLean. Work for audiences like theirs is judged on craft as much as strategy, and it has to travel across channels without losing consistency. Campaigns activate where this market gathers: conferences and launches at Capital One Hall and The Ritz-Carlton, Tysons Corner, programs at Hilton McLean Tysons Corner, retail moments around Tysons Galleria and Tysons Corner Center, and the daily rhythm of the Silver Line office district.
Content and event branding tie the sectors together. Headquarters organizations in Tysons run a constant calendar of conferences, client briefings, recruiting events, and leadership programs, and each one is a brand moment that either reinforces the system or dilutes it. We design campaign creative and event branding as one discipline: the identity that launches in a campaign shows up in the keynote environment at Capital One Hall, the signage and stage graphics at a Tysons hotel, the film that opens the program, and the social content that carries it afterward. When one team owns that chain, a McLean brand looks like one company everywhere its audiences meet it, which is exactly the standard national competitors are held to.
Employer branding never pauses here. Headquarters teams in Tysons recruit from the same pool of analysts, engineers, consultants, and operators, and candidates compare employer brands the way consumers compare products. For many of our McLean clients, the most important campaign of the year is the one that makes the right people want to work there, and stay.
Capital One Hall; The Ritz-Carlton, Tysons Corner; Hilton McLean Tysons Corner; Tysons Galleria; Tysons Corner Center; the Tysons Silver Line office district.
Most agencies hand you a brand system and wave goodbye. We are built to stay. Simple is one team for brand, events, and video, based in Washington, DC, a short drive across the river from McLean. The people who design your campaign can also produce the conference it launches at and film the content that carries it afterward, so nothing gets lost between vendors and nothing has to be translated twice.
Our edge in this market is fluency across its sectors. We can sit with a finance compliance team in the morning, a defense capture team in the afternoon, and a consumer brand team the next day, and turn what each of them knows into creative their audiences actually understand. We understand review culture, because we work inside it every week, and we build timelines that respect it instead of pretending it away. And because we are local, we are in the room for the meetings that matter, not on a video call three time zones away.
We deliver what we say we will. We treat your budget, timeline, brand, and reputation with care. As we get to know your organization, we become the partner you call first.
Yes, and it shapes how we work from the first brief. McLean clients in finance and defense market under real scrutiny, so claims are developed with substantiation in mind, review rounds are planned with your legal, compliance, and public affairs teams, and language is tested early. Creative that has to be walked back helps no one, so we build it right the first time.
A focused campaign typically runs four to eight weeks from strategy to launch creative. A full brand identity program runs eight to twelve weeks, depending on research and the number of stakeholders reviewing. We map the timeline to your fixed dates, like a conference, a product launch, or a recruiting push, and we will tell you honestly if a date is not reachable.
Either works. Many McLean and Tysons clients start with a single campaign, an employer branding program, an event brand, or a website and expand from there. When we do start small, we build the work on brand foundations that can extend, so the first campaign becomes the start of a system instead of a one-off you have to redo later.
That is one of our most common setups in this market. Your team keeps strategy and day-to-day channels; we bring senior creative direction, campaign development, design capacity, and production muscle for the moments that exceed internal bandwidth. One shared plan, clear ownership, no turf wars.
We agree on the measures before creative starts: pipeline and lead quality for B2B campaigns, applications and hires for employer branding, registrations and attendance for event brands, engagement and conversion for content. Then we report against them in plain language, and the findings shape the next round of work instead of sitting in a dashboard.
Both. Projects suit defined moments, like a launch, a rebrand, or a flagship event. Retainers suit organizations with a steady rhythm of campaigns, content, and events across the year, and they come with priority access to the team. Many McLean clients start with a project and move to a retainer once the working rhythm is proven.
They don't just produce events; they capture the essence of our brand and move it forward.
Conferences, summits, galas, and corporate events. Full-service production from planning to show day.
EXPLORE CORPORATE EVENT PRODUCTIONCommercials, corporate video, event content, customer testimonials and interviews, photography, social content, podcasts and more.
EXPLORE VIDEO & CONTENT PRODUCTIONHelp Us Improve Our Website with Cookies
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